top of page

Selling on Shopify Part 4: Black Friday/Cyber Monday Sales

Black Friday deals on Shopify

Black Friday / Cyber Monday Prep with Shopify Platforms NOW!

Merina & Bjorn - Two Makers Crew

As a maker who designs and creates your own products, you understand the importance of preparation and strategy. Black Friday and Cyber Monday (BFCM) are crucial opportunities to boost your sales and expand your customer base. Starting your planning in June might seem early, but it's essential for ensuring a successful and stress-free holiday season. Here's why you should begin now and how a Facebook awareness ad campaign paired with a newsletter sign-up landing page can support your small business.

The Early Bird Gets the Worm (or the Sale)

  1. Stock and Supply Management:

  • Avoid Shortages: Picture this: your best-selling item flying off the shelves faster than you can say "sold out." Starting your inventory prep now means you'll be ready for the rush.

  • Bulk Buying Benefits: Buying materials in bulk can save you some serious cash, and who doesn’t love a good deal?

  1. Perfecting Your Products:

  • New Product Launches: Got a new product idea? June is your playground for creativity. You'll have plenty of time to design, test, and perfect before the holiday madness hits.

  • Quality Over Quantity: Early prep means you can focus on making your products the best they can be. Because nothing says "I care" like a well-crafted item.

The Marketing Marathon

Marketing isn’t a sprint; it’s a marathon. The efforts you put in today might not show results tomorrow, but come BFCM, you'll be glad you started early.

  1. Social Media Awareness Campaigns:

  • Why Facebook?: Facebook is like a megaphone for your business. An awareness campaign can build buzz and get people talking about your BFCM deals.

  • Smart Targeting: Facebook lets you target your ideal customers, so your ads get seen by people who are actually interested in what you’re selling.

  1. Newsletter Sign-Up Landing Page:

  • Growing Your Email List: A dedicated sign-up page can help you build your email list. Offer a little something, like a discount or early access, to sweeten the deal.

  • Keep ‘Em Engaged: Regular newsletters keep your audience in the loop and excited for your upcoming sales. This helps build a loyal customer base that looks forward to your BFCM promotions. Think of it as a gentle nudge to remind them how awesome your products are. Test and try to find out how often your audience wants to hear from you. 

  1. Combining Forces:

  • From Awareness to Action: Use your Facebook campaign to drive traffic to your newsletter sign-up page. This way, you’re not just getting eyeballs; you’re capturing leads and turning those leads into fans through your newsletter content. 

  • Monitor and Adjust: Keep an eye on your campaigns and tweak as needed. Early planning means you have time to experiment and find what works best.

Patience Pays Off

Let’s be real: marketing takes time. The likes, shares, and sign-ups you get today will blossom into sales down the road. Here's why starting now is your best bet:

  • Building Momentum: Early marketing efforts help build momentum. By the time BFCM rolls around, your audience will be primed and ready to shop.

  • Higher Sales Potential: With a well-prepared inventory and a targeted marketing strategy, you'll be set up for higher sales and quick fulfillment during the holiday season.

  • Less Stress, More Success: Handling your prep work in advance means you can focus on providing excellent customer service when the rush hits.

Wrapping Up

For all you makers out there, starting your BFCM prep in June isn’t just smart; it’s essential. From managing stock to crafting a killer marketing strategy, early planning can make all the difference. Using Facebook campaigns and a newsletter sign-up page can amplify your efforts, helping you build a strong customer base and maximize your sales. So, get a jump on your planning, and let’s make this BFCM the best one yet!


bottom of page